Open to Opportunities

Hi, I'm
Leony Jardine

Social Media Strategy Digital Campaign SEO & SEM Web Management Content Creation Inbound Leads & HubSpot AI for Marketing

I turn brands into communities and clicks into conversions. Over 8 years across B2B and B2C, I've grown audiences for Garmin Indonesia and Chandra Asri Group, and built LinkedIn and inbound systems for REPLUG, a Berlin-based mobile growth agency.

3,445%
Reach Increase
300K+
Organic Social Views
8+
Years Experience
0%
Reach Increase
300K+
Organic Social Views
0+
Tools Mastered
What I Do

End-to-End Digital Expertise,
From Content to Conversion

I don't just post content. I build ecosystems. Every campaign, keyword, and web page is engineered to move metrics that matter.

📱

Social Media Management

End-to-end management of IG, TikTok, Facebook, LinkedIn, and YouTube. Content calendars, community management, story strategy, and performance reporting across B2B and B2C brands.

🚀

Digital Campaign Strategy

UGC campaigns, community challenges, brand activations, and paid amplification designed to drive reach, engagement, followers, and community growth.

✍️

Content Creation & Repurposing

Photos, videos, reels, infographics, and interactive content crafted with Canva, Photoshop, and CapCut, then repurposed into ebooks, downloadables, guidelines, and video formats for extended mileage.

🔍

SEO & SEM

Keyword research, on-page optimization, Google Ads campaigns, and content strategy using Ahrefs, Semrush, Google Search Console, and Google Ads for measurable traffic and SERP ranking growth.

🌐

Website & Project Management

Leading website revamp and development projects end-to-end: collaborating with IT, dev, UI/UX, and content teams to deliver on-time results. Content management, SEO alignment, and ongoing performance optimization.

🧲

Inbound Leads & HubSpot

ICP segmentation, marketing automation, lead tracking dashboards, and newsletters in HubSpot. Content built around each segment's pain points to turn LinkedIn reach into website traffic and qualified inbound leads.

🤖

AI for Marketing

Using Claude, ChatGPT, Gemini, and Perplexity daily for market research, competitor analysis, content production, and reporting. AI image and video tools like GPT, SeeDance, Nano Banana, and KlingAI for faster creative output.

📊

Analytics & Reporting

Competitive analysis, audience research, and performance benchmarking using Sprout Social, Hootsuite, and Google Analytics 4. Weekly and monthly data-driven reports that inform strategy.

Toolkit

Tools I Work With

Industry tools I use to plan, create, analyze, and optimize.
Always open to adopting new tools as needed.

📱 Social Media Marketing
Sprout SocialHootsuiteBufferRival IQMeltwater Social SolutionsFanpage Karma
🎨 Design & Editing
CanvaCapCutFigmaAdobe PhotoshopAdobe Lightroom
📋 Project Management
TrelloNotionJira SoftwareSlack
🧲 CRM
HubSpot
📈 Analytics & SEO / SEM
Google Analytics (GA4)Google Search ConsoleGoogle AdsAhrefsSemrush
🤖 AI and LLM Tools
ClaudeGeminiChatGPTPerplexity AISeeDanceVeo 3.1Google FlowCanva AINano Banana
Proven Wins

Success Stories

Real numbers. Real growth. Every result backed by data.

Garmin Indonesia · @garminid

Scaling a 100K+ Follower B2C Brand to New Heights

Identified high-performing content types and shifted the strategy toward product education and interactive posts throughout 2023, building a stronger, more engaged audience for Indonesia's leading GPS brand.

Challenge
  • Audience was active but content strategy lacked direction and consistency
  • Engagement was low relative to follower count
  • Content did not address the product questions audiences were actually asking
Strategy
  • Analyzed performance data to identify top-performing content formats
  • Shifted to informative, product-focused and interactive content pillars
  • Optimized story strategy to drive replies and direct audience interaction
  • Aligned content calendar with product launches and seasonal events
Result
+63%
Total Reach
+27%
Followers
+160%
Engagement
+796%
Story Replies
+42%
Profile Views
@garminid
Garmin Run Club · @garmingrc.id

From Zero to a Thriving Community

Took a brand-new account starting with only 700 followers and near-zero interaction and transformed it into an active, growing running community through content consistency, challenges, and in-person events.

Challenge
  • Account started nearly from scratch with only 700 followers and minimal engagement
  • Running club concept was new and required brand awareness from the ground up
  • Needed to attract both existing Garmin users and new running enthusiasts
Strategy
  • Consistent weekly content uploads tied to community milestones and events
  • Organized interactive running challenges to drive participation and UGC
  • Hosted real-world social gatherings to build offline community credibility
  • Leveraged @garminid's audience to cross-promote the GRC account
Result
+3,445%
Total Reach
+837%
Followers
+1,320%
Engagement
+831%
Story Replies
+5,910%
Profile Views
@garmingrc.id
Chandra Asri Group
Energy, Infrastructure & Chemical Industry

B2B Social Media Growth Across Platforms

Managed a corporate B2B brand across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X simultaneously. The B2B audience required a fundamentally different content approach, focusing on business news, people stories, sustainability, and company growth.

Challenge
  • B2B audience demands professional, credibility-driven content unlike B2C
  • Brand awareness among the general public was low
  • Needed to grow presence across 6 platforms simultaneously
Strategy
  • TikTok: Leveraged trending formats and maximized ad spend for rapid growth
  • LinkedIn: Built organic reach with professional content and thought leadership
  • Instagram: Applied creative, modern brand voice for brand awareness
  • Implemented SEO on website to increase organic traffic and SERP visibility
Result
+88%
TikTok Followers
+514%
TikTok Views
+123%
LinkedIn Impressions
+51%
LinkedIn Engagement
+26%
IG Brand Awareness
+20%
Website Traffic (SEO)
@chandraasri.id Chandra Asri @chandraasri.id
REPLUG · App Marketing Experts

Building a B2B Authority Engine on LinkedIn

Turned a quiet company page into a team-wide LinkedIn system, with founders, specialists and the brand posting together to reach growth leaders and position REPLUG as Berlin's app marketing experts.

Challenge
  • Content wasn't targeted at the ICP or at growth leaders like CEOs, Heads of Growth, VPs and Product Marketing Leads
  • REPLUG needed more visibility as an app marketing expert in Berlin and across Europe
  • Posting was inconsistent and limited to the company page, with little real interaction
Strategy
  • Rebuilt an ICP target list to engage with decision-makers' content and introduce REPLUG's services naturally
  • Tapped into LinkedIn trends and formats: single images, carousels, slideshows, infographics and app-specific data
  • Built a content plan for the company page, the founders (authority) and specialists (credibility)
  • Set a consistent posting schedule, with the team engaging on each other's posts to boost reach and traffic
Result
+114%
LinkedIn → Website Traffic
+87%
Engagement
+35%
Search Appearances
3,700+
Contacts Segmented by ICP
REPLUG
Garmin Indonesia · Blog

Garmin Blog: Organic Growth with Zero Ad Budget

Grew Garmin Indonesia's blog from a neglected page with high bounce rates into a meaningful traffic source using nothing but smart SEO localization, social media amplification, and content quality improvements.

Challenge
  • Most traffic went to the main Garmin page and the blog was largely undiscovered
  • Bounce rate was high, indicating content was not resonating or retaining visitors
  • No budget available for paid optimization or ads
Strategy
  • Localized blog articles to Indonesian audiences with thorough SEO guidelines and high-intent keyword activation
  • Leveraged social media channels to spotlight articles and drive direct traffic
  • Enhanced article pages with relevant images and banners to increase average time on page
  • Continuously monitored performance via Google Analytics to refine content direction
Result
-25%
Bounce Rate
+34%
Engagement Rate
+25%
Avg Session Duration
+152%
Conversion
garmin.com/id-ID/blog ↗
Indonesia Asri · Sustainability Platform

Sustainability Website: From Niche Market to +899% User Growth

Built and managed a sustainability-focused brand website in a niche segment where the brand was largely unknown. Drove significant organic growth through credibility-building content, interactive UX, and targeted SEO.

Challenge
  • Sustainability is a niche segment with naturally limited organic search volume
  • Brand awareness was low, making it difficult to attract direct or organic traffic
Strategy
  • Captured and documented sustainability events consistently to build brand credibility
  • Developed a more interactive UI/UX design aligned with ongoing sustainability campaigns
  • Created engaging interactive features including a personality test and web-based games
  • Applied SEO best practices to improve organic discoverability and SERP presence
Result
+899%
User Growth
80K+
Total Sessions
indonesiaasri.com ↗
Chandra Asri Group · Corporate Website

Corporate Website Revamp: From Outdated Platform to 1M+ Sessions

Took a legacy corporate website suffering from outdated technology, incomplete data, and minimal brand awareness and transformed it into a high-performing digital platform through a full revamp, consistent content management, and an integrated SEO and SEM strategy.

Challenge
  • Outdated technology and a dated UI/UX that no longer represented the company
  • Incomplete and fragmented data made the migration process extremely difficult
  • Low brand recognition meant the site was rarely discovered organically or directly
Strategy
  • Led full website revamp to modernize technology stack and visual design
  • Consistently managed and refreshed content across all sections of the site
  • Implemented an SEO strategy to climb SERP rankings and drive organic traffic
  • Ran SEM campaigns to accelerate brand awareness and direct traffic growth
Result
+5,000%
User Growth
1M+
Total Sessions
chandra-asri.com/en ↗
Chandradaya Investasi

Infrastructure Company Website: End-to-End from Pre-IPO to Post-IPO

Managed delivery of a professional infrastructure company website ahead of its IPO, coordinating between legal, content, and development teams to ensure accurate information architecture, regulatory compliance, and polished brand presentation.

  • Bridged legal, content, and dev teams to align on accuracy and brand tone
  • Ensured website met IPO disclosure and regulatory requirements
  • Oversaw information architecture to ensure clarity for B2B audiences and investors
  • Managed content review and approval workflow
chandradaya-investasi.com ↗
Project ManagementCMS ManagementIPO ReadinessInfo ArchitectureDev Coordination
Chandra Shipping

Maritime Corporate Website: Building a Professional Web Presence from Scratch

Led end-to-end project management for the shipping subsidiary's corporate web presence, delivering a clean, professional B2B site with sound service architecture.

  • Managed cross-functional delivery across IT, dev, and content teams
  • Defined service page structure and UX flow for B2B visitors
chandrashipping.com/en ↗
Project ManagementCMS ManagementB2B Web Strategy
Garmin Indonesia · Campaign

Global Running Day: Community Challenge Campaign

A campaign celebrating Global Running Day, challenging runners to complete a 5K with the Garmin Sports app and share results on Instagram. KOL partnerships amplified reach across Indonesia's running community.

Execution
  • Designed the challenge mechanic: 5K run, share on IG, win prizes
  • Collaborated with KOLs: Agus Prayogo (National Athlete), Melanie Putria, and prominent running influencers
  • Produced all campaign creatives, briefs, and coordination materials
  • Managed community interaction and winner selection throughout the campaign
Result
+50K
Reach
+4,500
Engagement
+300
New Followers
Garmin Indonesia · Campaign

Draw Your Instinct: Watch Face Design Competition

A creative campaign inviting artists, illustrators, and designers to design Garmin watch faces, implemented globally via Garmin Connect IQ. Collaborated with renowned Indonesian artists to elevate the brand's creative credibility.

Execution
  • Developed the campaign concept and mechanics
  • Collaborated with artists: Fiersa Besari, Popomangun, Shane Tortilla, and others
  • Managed submissions, judging process, and winner announcements
  • Campaign received global implementation via Garmin Connect IQ app
Result
+30K
Reach
+2,000
Engagement
120+
Submissions
Chandra Asri / Indonesia Asri · CSR

Operasi Semut: Jakarta Running Festival Waste Campaign

A CSR activation at Jakarta Running Festival 2024, combining real-world waste collection with interactive social media content to educate the public on waste sorting.

Execution
  • Created event announcements, waste-sorting quizzes, and live highlights
  • Managed and briefed volunteers on campaign objectives and on-site execution
Result
+10K
Reach
20+ kg
Waste Collected
+40
Volunteers
Indonesia Asri • Campaign

#AksiAsri365: 365-Day Sustainable Living Campaign

A year-long CSR campaign promoting sustainable living through waste sorting habits, spanning TikTok, YouTube/Spotify podcasts, and KOL collaborations to build a growing community of sustainability advocates.

Execution
  • Collaborated with sustainability KOLs for credible organic promotion
  • Managed and promoted a dedicated sustainability website
  • Created and distributed podcasts on YouTube and Spotify
  • Shared daily sustainable lifestyle tips and challenges on TikTok
Result
+140K
Campaign Reach
+7,000
Engagement
+1,000
New Members
Credentials

Certifications

Industry-recognized certifications across social media, analytics, and SEO.

Anthropic
AI Fluency: Framework & Foundations
View Certificate ↗
LinkedIn Learning
Generative AI for Marketing Professional Certificate by the American Marketing Association
View Certificate ↗
Ahrefs Academy
Ahrefs' Marketing Platform Certification
View Certificate ↗
HubSpot Academy
Social Media Marketing Certification
View Certificate ↗
Google Skillshop
Google Analytics Certification
View Certificate ↗
Google Skillshop
Google Ads Search Certification
View Certificate ↗
EF Education First
EF SET English Certificate
C2 Proficient
View Certificate ↗
What People Say

Testimonials

Words from people I've worked with directly.

"

I had the pleasure of working with Leony at Garmin, where she was a valuable member of my team. As Digital and Social Media Manager, Leony demonstrated exceptional independence, resourcefulness, and swiftness in her work. Her reports were consistently insightful and served as a benchmark for our operations across Asia. Leony's contributions were invaluable to our team's success, and I highly recommend her for any role that requires a talented and dedicated professional.

CD
Chandrawidhi Desideriani
Direct Manager
Garmin Indonesia
"

Working with Leony at China Airlines was excellent. She brought fresh perspectives to our social media strategy while ensuring campaigns met brand standards and regulatory requirements. Leony excels at managing multiple projects, coordinating between departments, and maintaining clear communication. Her data-driven approach and ability to deliver measurable results made her invaluable. I highly recommend her for social media, digital marketing, or project management roles.

CG
Chriestine Gio Fanny
Team Colleague
China Airlines
Get In Touch

Let's Build Something Great

Ready to Grow Your Brand?

Open to full-time roles and strategic collaborations.
Willing to align with your core time zone.

leony.jardine@yahoo.com linkedin.com/in/leony-jardine Jakarta, Indonesia